The rapid growth of China’s middle class has meant that this targeted segment of Chinese consumers have access to more information via...

中国中产阶级的崛起成为全球经济增长的重要驱动力，伴随着社交和移动技术的丰富与成熟，中国消费者正在寻求一种连通性更强的购买体验。他们通过社交媒体深入了解品牌和产品，在社交平台和即时通讯工具（如微信）上进行购买，利用社交媒体（如微博）分享自己的见解及对于产品的评价，而这些见解和...

Digital Retail is expanding in China The rise of e-commerce and big data have disrupted traditional business models as digital retail...

Introduction The rise of the middle class in China is an important driver of global economic growth. With increased affluence and...