The rapid growth of China’s middle class has meant that this targeted segment of Chinese consumers have access to more information via...

中国中产阶级的崛起成为全球经济增长的重要驱动力，伴随着社交和移动技术的丰富与成熟，中国消费者正在寻求一种连通性更强的购买体验。他们通过社交媒体深入了解品牌和产品，在社交平台和即时通讯工具（如微信）上进行购买，利用社交媒体（如微博）分享自己的见解及对于产品的评价，而这些见解和...

Fragmentation of data and impact on data quality As enterprises increasingly improve the sophistication of their data analytics tools and...

Marketers today understand that technology will drive the way we reach out to our consumers. I recently attended a seminar driven by a...

Introduction The rise of the middle class in China is an important driver of global economic growth. With increased affluence and...

Image from series-n.com Introduction Whenever I speak to startup about PR and marketing, they often have a very vague idea of what to...

Starting a new company or are already an existing startup? For a new startup to succeed, you need a good marketing strategy. There's a...

Introduction As mobile app integration becomes the norm in business today, development teams and CIOs are faced with new developmental...